Shrujan began modestly
as a small project sponsored by members of the extended Shroff
In 1969, Kutch experienced a particularly severe drought. Chandaben
Shroff went there to assist with a famine relief project. During
this trip, she realized that the rural women excelled at the local
art of embroidery.
This culture of embroidery has been handed down from mother to
daughter for generations immemorial. Each tribal group and community
in the area has itís own particular style of embroidery, and lexicon
of stitches and motifs.
Chandaben Shroff developed a unique, sustainable means of income
generation for village women. She got the local women to produce
saris with exclusive embroideries. The first exhibition of saris
was held in October 1969 in Mumbai with considerable success. The
profits were re-invested into building the organization. Currently
Shrujan works with 16 different styles of embroidery, done by 3,500
women across 100 villages.